Listen to a panel of experts in Branding.
The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This panel session explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.
PINTEREST is the combination of Pin and Interest, it is an ally to attract traffic to your Website, in business is used to publicize products and generate sales, as it is a tool to share visual content. In this workshop you will learn how to maximize the use of Pinterest and its functions, fostering your creativity with original content and learning to interact with users.
INSTAGRAM. An image speaks more than a thousand words. Instagram every day attracts more users with their filters that convert a simple photo into a professional. Learn more about the uses that this tool has for your business. Learn creative techniques to transport users through photos and videos to the heart of your company. We recommend that for this workshop you download to your mobile phone the following applications: Legend, Hyperlapse and Boomerang. We also encourage you to bring a product you want to photograph.
Blogs reach millions of readers every day and often significantly influence their readers. To be an excellent “blogger” you have to learn to find a cause to which you can put energy and creativity to write articles that reach the heart of your client. Your blog may be integrated into your website or even just your social media. Add the most important ingredient – content. In this workshop you will learn to identify the myths that prevent you from writing and trigger the creativity.
Business Networking
Social networks give us different tools to attract users and turn them into followers, one of them is Facebook which presents us with its new service “Facebook Live” an innovative, creative and practical way to connect with your audience through live videos transmitted instantly and then posted on your wall. Learn to maximize this service and incorporate it as a strategy for the correct management of your social networks.
You have a great product or service, now what?
Developing marketing ideas for small businesses requires a nice mix of logical, business minded thinking as well as a good deal of creative thinking. Once you have a good understanding of some of the business concepts, you’ll be able to apply your best creative efforts toward developing some creative marketing ideas for your craft business.
In this workshop you will immerse yourself in the essence of marketing and learn how to analyze and execute in order to retain potential customers.
Despierta el líder que hay en ti y que necesita tu empresa para crecer. En esta divertida conferencia aprenderás como identificar tus fortalezas para que te enfoques en ellas y puedas potencialidad tus esfuerzos.
*******Schedule subject to change.
Roger has 19+ years of marketing leadership both at billion dollar a year organizations and Start-ups, consistently increasing revenue and decreasing costs.
Executive-level contributor and has lead from start-up marketing & digital team to large teams responsible for launching regional & national campaigns for organization’s initiatives.
<p class="db-member-desc">Margarita is the owner of Social Margarita 360° Marketing, a bilingual full service advertising agency offering basic media buying and creative services with an emphasis on data driven strategy.</p>
Margarita began her media career at University of California at Berkeley. Upon graduation, Margarita was offered an opportunity to work in film alongside Christy Haubegger, founder of Latina Magazine. It was on the set of Spanglish, that she discovered the magic of marrying the creative process with marketing data and insights.
Daniel is a prominent young Entrepreneur from the Atlanta area. Through his new company Quickly Media offers media services for all types of businesses.
Despite his young age, Daniel stands out for his knowledge in Branding. Daniel is currently attending Kennesaw State University and is studying marketing.
Africa is a dynamic speaker, host and spokesmodel, with distinctive style and quick wit, Africa Miranda won the hearts of many across the US, and around the globe, as the breakout star of Bravo TV’s “The New Atlanta.”
Africa is also a rising star in the tech and live streaming world, recently a Shorty Award Finalist for “Periscoper of the Year.” She served as host of the inaugural Periscope Summit, as a keynote speaker at Summit Live, and is a regular podcast guest and panelist for various entertainment and tech platforms Africa can now add “beautypreneur” to her list of growing accomplishments. Her newly launched beauty and lifestyle brand beauty by Africa Miranda, marries her love of travel and her extensive beauty industry experience.
Mario is a Creative Director with over ten years of experience transforming businesses through corporate branding and marketing.
He is the founder, CEO and creative director of Mazdi Design Innovation, an advertising and design agency focused on creating, launching and delivering innovative marketing solutions that positively impact their clients’ business. Mazdi specializes in Brand construction and marketing strategies with original and innovative proposals that break through the clutter of today’s media climate.
Mario is committed to supporting his community by offering his services to organizations like UNICEF, Colombianitos, the Georgia Hispanic Construction Association and Camino al triunfo.
Nikka was born in Colombia. She has been traveling since she was three weeks old, moving every two years from Colombia, to Australia, to Singapore and so on. Nikka has also studied film, voice, and dance all over the world.
Her project My Closet etc. was born out of a time of uncertainty, when Nikka was unsure about her career in the arts and was feeling pulled into the business of fashion. @My Closet etc. has grown from a small idea into a thriving brand. With a strong customer base and the consistency of beautiful clothing, it has become something Nikka is passionate about and is honored to own.
Ash is a marketing strategy expert with nearly ten years of experience in digital and traditional marketing. In 2016, Ash co-founded the Atlanta Social Club (ASC), which is a private membership and event-based club for women in Atlanta. Since its launch, ASC has grown to nearly 3,000 members, been featured in local and national media outlets, and reached more than 150,000 people through marketing efforts.
Ash is also the Editor-in-Chief of REVEAL, a digital magazine written and produced by ASC membership.
Emmelie is a serial entrepreneur who turned her layoff into her legacy. Whether it's group coaching, her app Everypreneur.io, or through her health and wellness team, she has one goal: building dreams into businesses.
Her marketing insights have been featured in Black Enterprise, The Miami Herald, The Huffington Post, PR Daily, and Forbes named her site one of the top career websites just a year after launching. When she isn’t helping startups scale, she’s blogging on her site emmeliedelacruz.com which reaches over 15,000 women each month.
<p class="db-member-desc">Isaac Mendoza is Senior Producer and Editor at brillarmedia , which he co-founded in 2015 with his wife and brother. Moving to the United States at 9 years old, Isaac attended collage at leeuniversity , studying Digital Media.</p>
He worked 8 years in Atlanta talk radio, taking a popular morning host all the way to the GabbyAwards, winning an Award for Best Locally Produced Program.
Isaac is an expert in #livestream, video and audio production and editing.
Giovanni Gonzalez is the founder and Chief Executive Officer of Mindful Performance Blueprint (MPB).
MPB is a business consulting company committed to elevating the performance of individuals and organizations through the transformation of culture, leadership development, and the implementation of strategic leadership initiatives.
Giovanni has been Involved doing consulting work in Africa, North America and Latin America; his expertise is in leading initiatives with groups of people with diverse cultural and national backgrounds in implementing initiatives that produce elevated organizational performance.
Diana Lee Pollidore is a member of the Enterprise Digital and Payments delivery leadership team at @SunTrust Bank. She is responsible for managing the multiple agile teams that create and develop the online client
Serial Entrepreneur / Blogger / Fine Arts Junkie / Digital Marketing Director / Colombian Coffee Maestro / Opera Singer / Photography Aficionado / Pragmatist
César Restrepo, from Colombia is one of the founders of Emprendedores Latinos USA (Latino entrepreneurs of USA). His background and education in the arts has made of him a person with creativity and enthusiasm. In 2012, his life takes an unexpected turn when he decides to risk everything to become an entrepreneur. Since then, his vision has been to integrate the fragmented community of Latino entrepreneurs in the U.S. César has founded two companies since. One Voice Medical Interpreters, a company dedicated to the interpretation and translation of documents in over 80 languages. His latest business venture is Avanza Group US, an importing company focused on selling high end products through its five online sales platforms: New Man's Box, Zunmare, Kidzber, Artisan Wonders, Gourmet Wonders, Atlanta Artdesi and Bricks to Web. In January 2013, César, with a group of innovative entrepreneurs decided to start a grassroots movement: Entrepreneurs Latino USA, an organization that seeks to inspire, educate and connect the Latino entrepreneurs. In addition to his business activities, César is an opera singer, and passionate about agriculture, kitchen and family.
